How to transform information into journalistic news, interesting for both print media, TV and new media?
How to identify one’s interlocutors and build a positive, effective and lasting relationship with them?
How to plan and communicate an event that increases visibility, strengthens reputation or simply informs the market about new product developments?
What is the best way to communicate during the crisis? What are the main risks that lie ahead?
How to measure what the market thinks about us? How to assess the communication ability of the company both internally and externally?
How to provide support to entrepreneurs and managers for their relationship with the media and in handling the internal complex dynamics of the organization?
What are the traditional tools and the innovative ones that should be adopted in the different situations?