In the world of communication and advertising has always resorted to stereotypes: they tear out smiles, produce distorted visions of the world and offer a fertile ground for the realization of ironic-empathic material, always a winning key in the communication sector. Stereotypes, however, can turn out to be a loss of opportunity if they come to hinder paths, sometimes humiliate and discriminate, because the idea on which it is based is partially false. For this reason, in recent years many brands, in terms of diversity and inclusion, have been against traditional bias, discrimination and stereotypes in favor of diversity, which has become the protagonist of many current advertisements. The stereotype is also a limit for brands, because it risks excluding a part of the audience. While in the past due to limited tools and data it was easier to use stereotypes, today technology and digital offer us the possibility to go further.
Manifatture Sigaro Toscano, the producer of the historic cigar Toscano®, has taken part to the 53rd edition of Vinitaly, the International wine & spirits exhibition. From 7th to 10th of April in the external area of the exhibition, between the stands 12 and 9, on the truck of the Club Amici del Toscano, it was possible to watch the realization of a Toscano cigar by the expert hands of a “cigar roller” from the Factory in Lucca. This was a truly unique and complete sensorial experience, engaging the partecipants’ taste, touch and sense of smell. It was also possible to try different cigars with wines, spirits and food products from the Italian tradition. The star was expecially the Toscanello XXL Blend, the new half cigar with a large belly in limited edition, made exclusively with Kentucky tobacco from North America. On this occasion, GPG Associati supported Manifatture Sigaro Toscano illustrating the event to the press.
On June 5, 2019 Humanitas University and Politecnico of Milan presented MEDTEC School, the new international degree in Medicine that integrates and enhances the skills of the professional figure of the surgeon with those typical of Biomedical Engineering. The new degree course, in English, offers a completely innovative 6-year training course created by the teachers of Humanitas University and the Polytechnic. The goal is to train doctors able to fully understand and consciously manage the advanced technologies that characterize the medical profession, then to continue according to their vocation: in medical practice in Specialization Schools, in medical and engineering research with technical PhDs or directly in industries. GPG Associati has supported Humanitas University in spreading the news, illustrating the event to the press.
Well-made, diverse, attractive contents, where the story of the brand blends with the personal user experience, manage to make the attention of increasingly lazy users at the sight of the hundreds, thousands of posts we come across every day on social media. This ability to break in and capture attention is certainly one of the reasons why today, more and more often, brands entrust their online communication to the pen and lens of influencers who are able to get noticed much more than the company itself is able to do: we talk about Influencer Marketing. But does influencer marketing work? Research institutes and their analyzes say yes, the marketing world says yes but there are still so many difficulties in proving in an unambiguous and irrefutable way that digital PRs move companies' businesses, translated in simple terms: they sell. If there are no absolute certainties on how an influencer is able to direct the action of his community by bringing it to buy a product in an eShop or change opinion / judgment on a company, we can however demonstrate, through analysis of social media monitoring and brand reputation, that the story of the brand made by an influencer is able to positively infect the perception and attitude of its audience. This means that the influencer narrative is able to impact on the image of a brand, to improve its perception as well as to increase its notoriety and online visibility, an extremely important aspect in determining people's purchasing choices.
Tuesday, September 24th Manifatture Sigaro Toscano presented its "first violin" at Villa Laetitia, Rome: the Assolo cigar, bitroconic, handmade, limited edition, unique in its kind because it is capable of giving off a symphony of sensations and dense flavors , in a balance between character, power and personality, the same that is required of a real music soloist. Made by the skilled hands of Tuscan cigar makers with a strip of North American Kentucky tobacco, it wraps a filling of Italian Kentucky and North American, a classic blend that is enhanced by completely new shapes for the MST family: the proportion between belly (19mm) and spikes increased favors an enhanced smoking experience. GPG Associati supported Manifatture Sigaro Toscano in illustrating the event to the press.
Even before writing a single line of text it is important to ask yourself some questions: what do I expect from LinkedIn? What is my "public" of reference? It is important to have clear ideas to avoid creating false expectations. LinkedIn, like all social media is a tool and as such should be used in the correct way, setting medium and long-term goals and defining the ideal interlocutor. Once the objectives have been defined it is necessary to think of a structured editorial plan, because the company page on LinkedIn "lives" thanks to the posts: texts, links, images, videos that are offered to followers day after day, creating opportunities for contact with the company. A balanced and effective content plan should take these aspects into consideration: publish 2 or 3 times a week, promote the company, its services, but also content from the outside, industry media, blogs, Pulse written by employees, independent research etc. On LinkedIn it is not easy to increase followers, growth is usually slow, but it may be useful to focus on quality posts (they are the main source of new followers thanks to the interaction of readers who advise, comment or share) and sponsorship, or campaigns advertising on LinkedIn.
The world of communication is influenced daily by new technologies and by the dynamics that arise from them, a constant transformation process that companies and technologies embrace in order to achieve their goals. Whatsapp, the famous instant messaging application used by 1.5 billion users worldwide, has opened its doors to companies with the Business functionality for small businesses and with the Enterprise version for big brands: the application created for the private sphere now seems to have become a valid marketing and communication tool. A study conducted by Nielsen on a sample of people from 14 different countries showed that 65% of respondents expect to communicate more and more with companies through messaging in the coming years, and 53% are more likely to carry out a purchase from a brand with which it can communicate directly by chat. WhatsApp can be used in various ways: to make customer care, to support users who shop online, to activate a notification service relating to the sending of news and promotions. There are already several companies that have decided to integrate WhatsApp, the common trend sees on the one hand the local businesses that use the app mainly to offer a customer care service and send promotions, on the other we have the big brands that have oriented themselves on unconventional campaigns to engage users. But the communication potential offered by new technologies is infinite: all that remains is to see what 2020 will offer us.
Since the influencer exist, hobby and job superimposed to the point of melting and assume the same meaning. This category of workers more or less professional but certainly privileged, spend own free time by investing simply on own person. In the Generation Z a star of tik tok, for example, must have personality, something particular that can distinguish it that other tiktoker, and the most important is be remembered. Tik Tok, the new social where are privileged the short videos, with music and particular filters,is the social ideal for influencer. In the USA are considered an interesting trend that which will be considered during 2020. As there was a growing commercial interest, the tiktoker (the most taken users of the new social Tik Tok) they are realizing that until recently this social was exploited as a hobby, an a creative way to play with music and videos in order to amaze their friends. While today has all the potential to became a full time job. With “Full Time” shall mean that not limited to only eight hours of work, but there is a total overlap between the private life and that professional and that above all allows to be in constantly contact with their colleagues. That’s why there are more groups of tiktoker that decide to go a live together to make group video: in this way they are born the “Collab Houses”. One example is the hype House of Los Angeles, that live together 19 tiktoker guys that have less than 18 years old and millions of fallowers.
A great scientist, Alberto Mantovani, the world’s most quoted Italian immunologist, and Beatrice Venezi, among the youngest female conductors in the whole world to have an international career, come together in a partnership between Arts and Science, in order to promote Research on women’s health, within the PINK Union project. PINK Union is a project run by Fondazione Humanitas per la Ricerca, (Humanitas Foundation for Research), that arises from the strongly felt need of a specific research in the field of Women’s Health. The project has a pink tricolor flag as a symbol, and it represents the commitment of doctors and researchers for the treatment of women’s diseases. The purpose is also to raise women’s awareness on the importance of prevention and early diagnosis, by submitting to preventive routine check-ups, as the time factor is crucial to fight a disease. The first of many appointments under the PINK Union flag will be a concert in Milan, at Teatro Franco Parenti, with Orchestra di Milano Classica conducted by Beatrice Venezi. The concert will be preceded by a talk with Alberto Mantovani on the themes of Research and Women’s Health. Tickets are available on VIVATICKET, the proceeds will be donated to fund the Foundation’s research projects.
A great scientist, Alberto Mantovani, the world’s most quoted Italian immunologist, and Beatrice Venezi, among the... more
Since the influencer exist, hobby and job superimposed to the point of melting and assume the same meaning. This categor... more
The world of communication is influenced daily by new technologies and by the dynamics that arise from them, a constant ... more
Even before writing a single line of text it is important to ask yourself some questions: what do I expect from LinkedIn... more
Tuesday, September 24th Manifatture Sigaro Toscano presented its "first violin" at Villa Laetitia, Rome: the Assolo ciga... more